What We Do – GOOD PR

WHAT WE DO

GoodPR specialises in social impact public relations. Our goal is to imaginatively and impactfully amplify the voice of ‘good’ in the public sphere, leaving our mark on the world by helping changemakers and innovators exceed their goals.

Services

PR STRATEGY
EARNED MEDIA
MEDIA TRAINING
EVENTS
PR ACTIVATIONS
SOCIAL CONTENT
COPYWRITING
AMBASSADORS & INFLUENCERS

PURPOSE

ALL THE GOOD STUFF

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"At all times the GoodPR team are professional, responsive, intelligent and effective in driving significant coverage for our organisation and cause, they are a pleasure to work with."

- Anne Johnston, Children's Cancer Institute

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"Under GoodPR’s strategic guidance and practical oversight, Canteen’s PR presence has gone from strength to strength, culminating in our most successful National Bandanna Day campaign yet. GoodPR smashed our KPIs, and more than doubled the reach expected from our annual fundraising and awareness push. Thanks to them we’re enjoying a strong referral pathway for both donors and the young people we work hard to support.”

- Ali Morgan, Canteen Australia

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"GoodPR are super flexible, very professional, quick at picking up on story angles and key messages, and very easy to work with. I know they will deliver, and I completely trust them to look after our brand reputation."

- Katie Wilson - Cerebral Palsy Alliance

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“We’ve been thrilled with the coverage we’ve been getting. They’ve been raising our brand profile and ensuring we are getting continuous coverage across multiple media platforms. We’ve had to pivot the business during the current climate, and they have been one step ahead with stories and content ideas to maximise the impact we’re having. We love working with you all, and your energy and enthusiasm for what we do shines through.”

- Siobhan Boyle, CEO The Good Foundation, facilitators of JMOF

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"We love working with GoodPR! Always so positive and on point! Creative and fun with huge hearts. I would not hesitate working with the GoodPR team again and I’m honoured to offer a recommendation! They are now part of the Gotcha4Life family!"

- Gus Worland, Founder Gotcha4Life

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"We’ve absolutely loved working with the GoodPR team and are ecstatic with the results achieved. There is no way we’d be smashing our fundraising target without your hard toil!"

- Nicole Bowen, Starlight Children’s Foundation

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"Those who say 'If you want something done properly, do it yourself' have obviously never worked with the team at GoodPR."

- Ned Tesic, Sydney Markets

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"We could not be happier with our relationship. Koalas and how to save them can be a complicated business, but I have found that I can easily communicate with the GoodPR team and have found them very at ease with the complications of our mission."

- Deborah Tabart OAM, Australian Koala Foundation

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"We’ve contracted GoodPR to plan and execute events for us at Parliament House, Canberra. We could not have been more pleased with the results. Would recommend without hesitation."

- Ross Mitchell, Free TV Australia.

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“I’ve worked with GoodPR while at two different NFPs, utilising their expertise across a range of disciplines including traditional PR, social media management, copywriting, eDMs and media training. They are professional, efficient, deliver excellent results, go above and beyond but importantly, are a delight to work with. Knowing I can rely on GoodPR to monitor, advise and respond across multiple communication touchpoints is a huge benefit - they certainly feel like part of my in-house team. I highly recommend the team and I would engage them wherever I end up in my career.”

- Vanessa Bernardo, Invictus Australia

CHECK OUT OUR MEDIA TRAINING PROGRAM

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"GoodPR provided amazing support to delivering our major triennial conference. No request was too hard to accommodate and no detail overlooked in delivering for us. The enthusiasm, hard work, professionalism, dedication and creativity of GoodPR Team made them a pleasure to work with. I look forward to working with the team again."

- David Epstein, Chifley Research Centre

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"Good360 has worked with GoodPR since 2019. The team always gives 110% to every brief and consistently delivers. Their passion and commitment make them an ideal agency partner and a joy to work with. I would highly recommend GoodPR."

- Chery Johns, Good360

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"Today was exactly what we were hoping to get out of our media training - we all learnt so much and had a lot of fun in the process. It was HANDS DOWN the best group training we've had. We really appreciate the work that went into tailoring the day for the work we do here at Voiceless.

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"The GoodPR team is an absolute pleasure to work with. We are ecstatic by the media coverage and results they have secured for us already. Their strategic direction to ensure our messaging is well delivered by the media has been a great asset. They deliver results for both our medical and research news along with key fundraising activity, which is no small task. I would highly recommend GoodPR, they will be an extension to your team."

- Carly Du Toit , Australian Cancer Research Foundation