WHo We are

We’re not the sort of PR agency that sends curling wands out to influencers. We are a team of passionate PR professionals using our craft to leave a positive mark on the world. We are known for our high-energy (even at 4am media calls) and our ‘never say die’ attitude. Best of all, we have plenty of fun along the way!



Ash is GoodPR’s chief strategist. Developing strong media angles with creative flare is her forte. Her motto is ‘if it’s obvious, it’s wrong’. She likes to think outside the square and ensure everything we do, write and create is delivered with maximum impact. 

She began her career in politics, working for many years in Parliament House in Canberra across all aspects of media, communications and campaigns. Prior to starting GoodPR, Ash also worked in media and comms roles within the not-for-profit and corporate sectors. 

Ash has completed a Bachelor of Arts in Communication (Social Inquiry) and a Master of Arts (Communication Management) from the University of Technology, Sydney.

Ash is happiest when she is by the water. You will often find her at the beach with her Cavoodle named Chips and on the boat with her family. She loves to travel, cook, play indoor soccer and mix up her own cocktails.



Patty is GoodPR’s most persistent pitcher and chief organiser. Patty can project manage like no other, always effortlessly juggling multiple balls in the air. She is known for her relentless pursuit of results – she won’t stop until she knows the clients will be suitably impressed.

Also beginning her career in politics, Patty spent a decade working across events, business communications and fundraising. It was there that she developed her thick skin, her unrivalled work ethic and her ability to translate into fundraising dollars.

Patty skipped the undergrad stage and went straight into her Masters, holding a Master of Arts (PR) from UNSW.

Patty is the proud mother to two beautiful girls, Harper and Edie, and dog-mum to a Dachshund named Freddie. She is a self-confessed shopaholic who loves a night out on the town, a day at the beach or a weekend cleaning and organising her house.


Events & Communications Manager

Nina is a star all-rounder, well-versed in all aspects of PR and event management. She previously worked in the travel and automotive industries and made the jump to agency side with GoodPR.

She’s a gun at all things project management and logistics. She also has the gift of the gab, being able to talk her way into the newsroom and secure prime media placement for our clients.

Nina is simply a delight to work with. She juggles multiple projects with extreme efficiency, a big smile and a (usually very loud) laugh.

She is a total social butterfly, loving Mum to Indigo and Arlo and a massive hippy at heart. She knows Her office nickname is ‘Harmony’ because you’ll often find her at a 5am yoga class or soaking her crystals in the moonlight.


Media & Communications Manager

Nicole is our PR and digital communications hybrid! She loves to learn, so has spent many years honing her skills in graphic design, photography and videography, as well as working across PR and events.

She has a breadth of experience in developing strategic PR plans as well as designing branded marketing material for print and digital media.

Nicole completed a Bachelor of Marketing & Media at Macquarie University and is currently completing a Diploma of Graphic Design at Billy Blue College of Design.

In her spare time, Nicole loves to catch up with friends and family, spend time at the beach or venture to a new place! She is a ‘Cat Mum’ to a very fluffy cat named Coco.


Office Manager

Jacqui is Good PR’s Office Manager and team support. In true Libra form, she thrives on making things orderly and aesthetically pleasing. On a day in the office, you can catch her writing up reports, sending out media releases, collating data and contacting talent.

With a background in the events and technology space her key strengths include attention to detail, processes, organisation and getting sh*t done.

On the weekend you can find her exploring different beaches, hiking or sneaking off to a quick pilates class. She loves summer, the outdoors and a sneaky wine or two when the sun goes down.


Media & Communications Manager

Madeleine is GoodPR’s PR and communications all-rounder! She’s driven, with a ‘head down, bum up’ attitude. She’s a hustler in every sense of the word!

With a background in PR and Digital Marketing she’s a guru of all trades – from influencer engagement, copywriting, social media strategy, graphic design and everything in between. An agile team member – she’s a doer and a dreamer!

Madeleine goes above and beyond for our clients. She could sell ice to an Eskimo and will score a ‘win’ faster than you can order your morning coffee.

Come the weekend, you will find Madeleine dressing up and heading out to explore the latest bottomless brunch spot on Urban List. She is a proud fur-Mum to her Cavocker puppy, Cali.


Chips Addison

CAVOODLE  – 02.03.20

Chips is a COVID 2020 lockdown puppy!

He loves being on boats and days at the beach. He hates the car and is terrified of windy days.

Chips is a pampered pooch and expects the best, which means mostly human food!

He will do absolutely anything for a Vitapet Milky Stick. Some of his most impressive tricks are ‘dance’, ‘smile’ and ‘bang/play dead’.

Freddie Barrett

DACHSHUND – 21.07.19

Freddie arrived at his furever home in 2019, after Patty’s daughter Harper developed a fascination with sausage dogs. 

He loves tummy rubs and his little humans, but can be a bit of an a*hole to other dogs. 

Freddie is known in the office as the long snoot boy.

He loves liver treats, carrots and basically anything the little humans drop on the floor. 

Bear Taria Willoughby

GROODLE – 1.11.21

Nina’s 2 children were adamant they would one day get a puppy. So much so, they had come up with the name and allocated puppy duties years ago! (Note: said puppy duties have since fallen on Nina)
Bear was born at 1 am on 1.11.21 and he is wild, energetic, playful, fun and growing rapidly! He loves playing chase with the kids, the beach, belly rubs and a good old snuggle. He has also taken a liking to puddles, mud and dirt!

Nala Godinet

JUG (Jack Russell Pug) 10.01.2011

Nala loves long runs on the dog beach and road trips to her uncle’s farm in Yass.

Affectionately known as Nanna Nala she’s well known for snoozing while sitting upright. She’s incredibly patient with her human brother Leo who loves to grab her curly tail and jump on her.

She’s driven by anything that remotely looks like food and she’s got the round tum to prove it!

Cali Saville

Cavalier x Cocker Spaniel 

Cali is a beautiful Cavocker puppy who is just a matter of weeks old!

Maddie hasn’t even picked her up yet, so stay tuned to hear all about this little fluff ball once we get to know her!