We’re not the sort of PR agency that sends curling wands out to influencers. We are a team of passionate PR professionals using our craft to leave a positive mark on the world. We are known for our high-energy (even at 4am media calls) and our ‘never say die’ attitude. Best of all, we have plenty of fun along the way!
Director/Founder
Ash is GoodPR’s chief strategist. Developing strong media angles with creative flair is her forte. Her motto is ‘if it’s obvious, it’s wrong’. She likes to think outside the box and ensure everything we do, write and create is delivered with maximum impact.
She began her career in politics, working for many years in Parliament House in Canberra across all aspects of media, communications and campaigns. Prior to starting GoodPR, Ash also worked in media and comms roles within the not-for-profit and corporate sectors.
Ash has completed a Bachelor of Arts in Communication (Social Inquiry) and a Master of Arts (Communication Management) from the University of Technology, Sydney.
Ash loves sunshine and saltwater. She loves to travel, eat delicious food, mix up her own cocktails and binge a great series on Netflix. She is happiest when spending time with her little family – husband Col, kids Jesse and Riley, and fur baby Chips!
Director/Founder
Patty is GoodPR’s most persistent pitcher and chief organiser. Patty can project manage like no other, always effortlessly juggling multiple balls in the air. She is known for her relentless pursuit of results – she won’t stop until she knows the clients will be suitably impressed.
Also beginning her career in politics, Patty spent a decade working across events, business communications and fundraising. It was there that she developed her thick skin, her unrivalled work ethic and her ability to translate into fundraising dollars.
Patty skipped the undergrad stage and went straight into her Masters, holding a Master of Arts (PR) from UNSW.
Patty is the proud mother to two beautiful girls, Harper and Edie, and dog-mum to a Dachshund named Freddie. She is a self-confessed shopaholic who loves a night out on the town, a day at the beach or a weekend cleaning and organising her house.
Senior PR & Events Manager
Nina is a star all-rounder, well-versed in all aspects of PR and event management. She previously worked in the travel and automotive industries and made the jump to agency side with GoodPR.
She’s a gun at all things project management and logistics. She also has the gift of the gab, being able to talk her way into the newsroom and secure prime media placement for our clients.
Nina is simply a delight to work with. She juggles multiple projects with extreme efficiency, a big smile and a (usually very loud) laugh.
She is a total social butterfly, loving Mum to Indigo and Arlo and a massive hippy at heart. She knows Her office nickname is ‘Harmony’ because you’ll often find her at a 5am yoga class or soaking her crystals in the moonlight.
Media & Communications Manager
Kyla-Rose is a results-driven PR pro! Her dynamic personality, creative flair and ‘will not quit’ attitude means that doing whatever it takes to meet our clients’ expectations comes naturally.
Her passion for the media space runs deep, with her career starting as a journalist in a bustling newsroom Kyla has now found herself obsessed with all things PR and communications.
On a day-to-day basis, Kyla-Rose can be found pitching to newsrooms, facilitating and managing media opportunities and implementing engaging social media strategies, (all from the office bean bag, of course!)
Come Friday evening, you will find Kyla-Rose either hitting a new PB at the gym or mentally preparing to eat EVERYTHING on the menu at the newest, most ‘Instagrammable’ dinner spot.
Events & PR Coordinator
Jacqui is Good PR’s Office Manager and team support. In true Libra form, she thrives on making things orderly and aesthetically pleasing. On a day in the office, you can catch her writing up reports, sending out media releases, collating data and contacting talent.
With a background in the events and technology space her key strengths include attention to detail, processes, organisation and getting sh*t done.
On the weekend you can find her exploring different beaches, hiking or sneaking off to a quick pilates class. She loves summer, the outdoors and a sneaky wine or two when the sun goes down.
Media & Communications Manager
Lily is an outgoing and self-motivated team member who thrives in a creative environment.
Lily holds a Bachelor of Communications and Media Studies. She has developed her skills across a number of different roles, spanning from digital advertising to corporate communications.
Lily is a true social butterfly. In her free time you will find her dancing, attending musical festivals and sipping on Aperol Spritzes! A sports enthusiast and pop culture aficionado, she brings a vibrant energy to everything she does.
Events & PR Manager
Jess is a highly energetic and details-oriented Event Manager with 13 years’ experience. She was eager to continue building on her events career, whilst dipping her toe in the PR world!
Jess loves nothing more than the feeling of finishing events and making her clients happy. Her favourite saying is “If Plan A didn’t work the alphabet has 25 more letters”.
Jess is the female of her household of boys with her partner Tim, cheeky son Cody and dog Gino. She loves days at the beach followed by a night out on the town enjoying some good food and wine with friends before hitting the dancefloor.
Senior Media & Comms Manager
Heidi began her career in PR before moving to London, where she worked while backpacking through Europe. After returning home, she landed her dream role as Media Manager for a national sporting organisation.
Her next challenge was in television PR – taking on roles across three networks and a production company. She brings a wealth of knowledge, with nearly two decades in the industry.
Equal parts chocoholic, jigsaw puzzler, crime junkie and shopping queen, Heidi loves finding a great bargain almost as much as her next binge-worthy crime podcast. When she’s not bargain-hunting, she’s walking or happily chatting about her furbaby Tulli, a sassy, stubborn but super-sweet miniature schnauzer pup.
Media & Comms Manager
CAVOODLE – 02.03.20
Chips is a COVID 2020 lockdown puppy!
He loves being on boats and days at the beach. He hates the car and is terrified of windy days.
Chips is a pampered pooch and expects the best, which means mostly human food!
He will do absolutely anything for a Vitapet Milky Stick. Some of his most impressive tricks are ‘dance’, ‘smile’ and ‘bang/play dead’.
DACHSHUND – 21.07.19
Freddie arrived at his furever home in 2019, after Patty’s daughter Harper developed a fascination with sausage dogs.
He loves tummy rubs and his little humans, but can be a bit of an a*hole to other dogs.
Freddie is known in the office as the long snoot boy.
He loves liver treats, carrots and basically anything the little humans drop on the floor.
GROODLE – 1.11.21
Are you a charity/NFP looking for PR or events support? We would love to be an extension of your team!
We are a Sydney-based agency working across Australia and New Zealand.
E. hello@goodpr.com.au
P. (02) 8502 2272
